NONI NONI BOO-BOO PLATS

By ALEX BERENSON
N.Y. Times

How much sexual innuendo can an advertiser pack into 15 seconds?

Pfizer, the world’s largest drug company, offers an answer in a new campaign for Viagra, so far shown only in Canada. The ads feature middle-aged men and women talking in a made-up language, save for one word.

“Viagra spanglecheff?” says a man to a friend at a bowling alley.

“Spanglecheff?” his friend asks.

“Minky Viagra noni noni boo-boo plats!” the first man replies, with a grin that suggests he is not talking about the drug’s side effects.

The ads end with the slogan, “The International Language of Viagra.”

To read the full article: Minky Viagra? Pfizer Doesn%u2019t Want You to Understand It, Just Buy It - New York Times