WORLD’S TOP 15 BRAND NAMES

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Interbrand Corp. takes lots of ingredients into account when ranking the world’s most valuable brands. To even qualify for the list, each brand must have a value greater than $1 billion, derive about a third of its earnings outside its home country, and have publicly available marketing and financial data.

1 COCA-COLA U.S.
2 MICROSOFT U.S.
3 IBM U.S.
4 GE U.S.
5 INTEL U.S.
6 NOKIA Finland
7 DISNEY U.S.
8 McDONALD’S U.S.
9 TOYOTA Japan
10 MARLBORO U.S.
11 MERCEDES-BENZ Germany
12 CITI U.S.
13 HEWLETT-PACKARD U..S.
14 AMERICAN EXPRESS U.S.
15 GILLETTE U.S.

Source: BusinessWeek.com