Got money

Consider bottled water. Back in the 1950’s, when dinosaurs roamed the earth, there was no such thing as bottled water. We drank the water that came out of the faucet.

Back then if you had said, I’m going to put water into little plastic bottles and try to sell these bottles at a price higher, per fluid ounce, than the price of beer, people would have laughed at you and blown cigarette smoke in your face, because back then everybody smoked, including household pets.


But today bottled water is a billion dollar industry. Millions and millions of people refuse to drink water that does not come from a plastic bottle. The point is that an idea that seemed totally crazy when it was first proposed, ended up making a lot of money.


People are unbelievably stupid. You can get them to buy anything, if you market it right.

So you need to come up with an idea for a business. You want to start by deciding on a target demographic of people who (a) have money and (b) would be willing to give you some. A prime target, in the sense of having more money than they can spend intelligently is: BABY BOOMERS.

Excerpt from the book, Money Secrets written by humorist, Dave Barry. See p.121

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