THE ART OF SALESMANSHIP

The average customer has 5 interests, almost like he has 5 senses. Every good sales talk will touch him on at least one of these points:

1. Himself
2. His family
3. His health
4. His job
5. His recreation

Remember, there are no unimpressionable customers, only some who have not been touched where they come to life.

Remember, you are there to meet his need and solve his problem.

Be imaginative, create a picture which your client can touch, taste, smell or feel.