A disappointed cola salesman returned from his assignment to Israel.
A friend asked, “Why weren’t you successful with the Israelis?”

The salesman explained, “When I got this job, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know howto speak Hebrew, so I planned to convey the message through 3 posters.

“1st poster: A man is lying in the hot desert sand — totally exhausted and passed out.

2nd poster: The is man drinking our cola.

3rd poster: Our man is now totally refreshed.

And then these posters were pasted all over the place. ”

“That should have worked,” said the friend.

“It should have, but I made a big mistake” replied the salesman. “I didn’t realize….they read from right to left!”

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